Eric Orton has spent a lifetime exploring human potential and the limitless possibilities of the body and mind. As a performance wizard and world-renowned running coach, Eric performs personal coaching and consulting for both age group and elite runners. And he travels the World speaking and performing clinics on running.

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Eric was part of a handful of coaches who pioneered the online coaching industry and has operated his run coaching business for the last 26 years helping professional and age group athletes.

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His study of ancestral cultures, like Mexico’s legendary Rarámuri ultrarunners, has made him one of the foremost authorities on running, evolutionary biomechanics, and human performance; and the go-to coach for athletes everywhere. 

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Eric earned international notoriety as the coach of Christopher McDougall, a relationship that served as the foundation for McDougall's worldwide best selling book, Born To Run and Running With Sherman.

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Together, McDougall and Orton created the “Free Seven,” the unique approach to running at the heart of their latest best selling book, Born to Run 2: The Ultimate Training Guide.

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Eric’s best selling book, The Cool Impossible, has been published in 7 languages and in 15 countries to date, and teaches strategies for dreaming beyond fear and running beyond limits.

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He is the former Director of Fitness at the University of Colorado Health Sciences Center and lives in Jackson Hole, Wyoming.